Four Basic Lectures
These videos are posted on YouTube by MIT OpenCourseWare. You are free to use and download them as you like under the Creative Commons Attribution-NonCommercial-ShareAlike license. I hope you find them useful.
- 1. The Paradigm Shift from Producer to User Innovation
- 2. Basing New Commercial Products on “Lead User” Innovations
- 3. Users Working Together in Communities Are Powerful Innovators
- 4. Toolkits to Support Product Development by Customers
Edx Course on User Innovation – a path to Entrepreneurship (2015)
This 5-session Edx course is quick and entertaining (I think / hope). It can be viewed by students at any time – it has no fixed session start dates. It is intended to assist with the initial idea generation phase of entrepreneurship courses. It explains how one can search one’s own experience for personal “user needs,” and also explains how to think about whether any of these personal needs might be the basis for a non-profit or profit-seeking venture.
Lead User Project Teaching Materials
Lead User Project Handbook This practical how-to-do-it handbook was developed to teach company teams how to do lead user projects during our research at 3M and elsewhere. Many find it a useful resource for lead user teams today as is – or you can modify it and update it as you like. (For example, it could use updating to emphasize Internet search – it was written in the mid 1990’s)
Lead User Project Video The video below (created in the mid 1990’s) can be used in conjunction with the Lead User Project Handbook. It offers an 11 minute overview of the lead user project process as used at 3M (Creative Commons BY-NC-SA license).